
AI as substitution, not augmentation
Helloprint rebuilt its core flows around agents and its organisation shrank to roughly forty percent of its size.
MEET MACHINES.
One day in Amsterdam for CTOs and VPs of Engineering, technical founders, staff and principal engineers, and heads of robotics, hardware and data.

Three themes are confirmed, two are being shaped with imec.istart and one is proposed. Each has a talk in the morning and a roundtable in the afternoon.

Helloprint rebuilt its core flows around agents and its organisation shrank to roughly forty percent of its size.

Altura stopped writing code in January and kept shipping to production.

When the deploy target is a machine and three hundred milliseconds is a dropped part.

Perception, control and firmware, and the models inside them.

Who reads the code, who is on call for a decision a model made, and what a senior engineer does.

Model supply that can be switched off, and what a European technical leader controls.

An optional overnight build for around fifty engineers, the evening before the festival. A short documentary of that night closes the festival day.

One talk per theme, by people who shipped it this year. No vendor decks.

Hands-on stations with the hardware and models from the build. Introductions only when both people agree.

Doors open with coffee, then a short opening keynote.

Closed conversations of about ten people, one per theme.

A short documentary of the night before closes the day, then drinks in the same room. Follow-up introductions are opt-in.
500 technical leaders, invited through referrals in the Builders CTO Network and imec.istart, each with a paid ticket. The mix we aim for, in percent:

Tickets open once the date is set. Every ticket includes the full day. Entry is by invitation, and people on the list get early bird access.



The list hears the date first, gets early bird access and first choice of roundtable. One email, then nothing until the date is set.
CTOs and VPs of Engineering, technical founders, staff and principal engineers, and heads of robotics, hardware and data who run systems in production.
Entry is by invitation and a paid ticket. Invitations go out through referrals in the Builders CTO Network and imec.istart. Join the list to hear when tickets open.
The full day: the six themes, a roundtable seat, the afternoon stations and introductions, the film, the keynote and closing drinks. Early bird tickets come with first choice of roundtable.
No. It is optional and limited to about fifty people. Everyone sees the film of it at the end of the day.
No attendee list leaves the building. Your details are not used for outreach, and there is no mass mailing afterwards.
As soon as they are fixed. People on the list hear first.